3G Production was founded by John Williams III. His passion for music began at the age of 13. His skillset grew and he wanted to share those skills with others. He started 3rd Generation Production with the vision of breathing life into an artist's idea. Just as God did in the beginning, when the earth was without form of void and darkness was upon the face of the deep and God with the creative anointing spoke and creation began to form.

3rd Generation Productions got its name from John being the third generation of his family. He holds his family name very dear to him and wants to honor them in this way